BMW EfficientDynamics.

Less emissions. More driving pleasure.

At BMW, we have a plan to reach zero emissions. It’s called BMW EfficientDynamics. We will continue to reduce emissions and maximize fuel economy through the use of lightweight materials, aerodynamics, and our efficient internal combustion engines. In 2008, this will include introducing our clean, Advanced Diesel engines to Canada. We will then launch ActiveHybrid vehicles in 2009 as we work towards a cleaner future. To reach our ultimate goal of zero emissions, we will remain focused on liquid hydrogen as the long-term sustainable source of automotive energy. Because at BMW, it’s our goal to do for the environment what we did for performance.