SPORTIER THAN ALL. MORE ELEGANT THAN EVER.

The design of the new BMW 3 Series Sedan.

SPORTIER THAN ALL. MORE ELEGANT THAN EVER.

The design of the new BMW 3 Series Sedan.

Unmistakable design elements make the BMW 3 Series the sportiest vehicle in its class. With a contemporary interpretation of the classic sedan proportions, the vehicle upholds the design tradition of the BMW brand: long hood, short overhangs, long wheelbase and set-back passenger compartment. Rest assured, the best-selling BMW Series of all time continues to lead the way within its segment.

SPORTIER THAN ALL. MORE ELEGANT THAN EVER.The design of the new BMW 3 Series Sedan.

Unmistakable design elements make the BMW 3 Series the sportiest vehicle in its class. With a contemporary interpretation of the classic sedan proportions, the vehicle upholds the design tradition of the BMW brand: long hood, short overhangs, long wheelbase and set-back passenger compartment. Rest assured, the best-selling BMW Series of all time continues to lead the way within its segment.

EXTERIOR DESIGN.

The sporty-elegant exterior is harmoniously coordinated, conveying aesthetics and dynamics as soon as you set eyes on it. With their horizontal slats, the intricately designed air inlets in the front bumper combine with the front lights to emphasize the wide stance on the road. As an option, the double round headlights with integrated corona rings are available in LED technology.

 

But it’s not just the front that’s an eye-catcher. The strikingly shaped rear bumper has two horizontal lines and the rear lights with LED technology are set wide apart, ensuring that the BMW 3 Series Sedan retains its unmistakable appearance at night as well.

 

Available in a suite of tasteful wheel, colour and trim combinations, owners can equip their 3 Series in a combination that reflects their personal style, each of which underscores the unique sporty character of the vehicle.

LED LIGHT DESIGN.

In addition to the standard-feature rear lights in LED technology, the headlights and fog lights of the BMW 3 Series Sedan are also available with LED light units.

  • LED headlights

    All the light functions in the LED headlights with daytime running lights, parking lights and indicators are powered by LED technology. The high-beam and low-beam lights consist of 10 high-power LEDs. The headlights come with automatic headlight range control, deliver brilliant illumination of the road ahead and thereby improve safety at night and in bad weather.

    LEDs (light emitting diodes) are characterised by their long lifespan and consume up to 50 percent less energy than conventional light bulbs. So they also help to reduce fuel consumption and emissions output. What's more, the light they produce is very similar to daylight so it's particularly gentle on the eyes. The flat outer contour of the LED headlights also accentuates the car's athletic style.

  • Adaptive LED headlights

    Adaptive LED headlights are characterized by light distribution that automatically adjusts to driving speed, dynamically illuminating the road ahead. In addition to indicators and daytime running lights, it includes the Adaptive headlights differentiate between urban and highway driving situations, allowing for optimal road illumination under all conditions.

    In the dark, the moveable headlights allow the driver to see far into curves as soon as the wheel is turned. To improve short-range visibility, the cornering lights are automatically activated as soon as the turn indicator is switched on or the steering wheel is turned – even when the vehicle is at a standstill. By ensuring optimal illumination in all conditions, the Adaptive Headlights significantly increase active safety.

  • LED fog lights

    LED fog lights increase short-range visibility in fog or precipitation, improving night-time driving safety. Along with their broad beam angle, they are notable for the colour of their light – which is extremely similar to daylight – their long lifespan and their low energy consumption.

    At the same time, the LED fog lights below the headlights set a technically advanced, modern tone for the already striking front of the BMW 3 Series.

  • Rear lights with LED technology

    The Rear lights with lighting elements in LED technology consist of individual high-performance LED lighting elements and have the characteristic BMW "L" shape. That strengthens the rear end's identity as a BMW and makes the vehicle recognisable as a BMW even in the dark.

    The large indicators and fast-acting LED brake lights also play a role in making the BMW 3 Series even safer.

INTERIOR DESIGN.

As soon as you get into the BMW 3 Series Sedan, you immediately notice the driver orientation and outstanding material quality. The interior is spacious, with practical storage possibilities and a functional, uncluttered instrument panel. At the same time, it is dominated by elegance and dynamics. Numerous highlights in chrome as well as surfaces in black high-gloss underscore the outstanding quality. In typical BMW style, the cockpit is oriented towards the driver, making it controls extremely easy to operate.


Each and every ergonomic challenge was mastered with the greatest of care and attention. The best example is the 8.8" Control Display of the Navigation system Professional: floating above the centre console, it exudes a premium-quality look & feel. The centre console has a holder for two drinks and its roller cover, when closed, can be used as a storage surface. Just two of many details in an overall concept that perfectly combines sportiness with modernity.

HIGH-QUALITY MATERIALS.

The sophisticated design and top-quality craftsmanship of the interior is evident at the very first glance. The optional sport seats are available in, for example, Oyster Dakota Leather. These can be complemented by interior trim finishers in Aluminum, finely brushed lengthwise with highlight trim finisher in black high-gloss, which extend to the inside of all four doors.


The cockpit is enriched by numerous chrome surrounds, including those on the classic instrument clusters and air vents. The trim around the air conditioning and radio control units is in black high-gloss. As part of the Lights package, ambient light illuminates the interior stylishly and discreetly with a combination of direct and indirect light sources.