VISIONARY FROM EVERY PERSPECTIVE.The design of the new BMW i3.
The BMW i3 does not follow any trend; it's an expression of a self-conscious lifestyle. Designed in a progressive form language that communicates clarity and an interior lounge character. Equipped with an effortlessness that thrills you through sustainable materials and functional details. A vehicle that will set trends with its individuality.
The exterior of the BMW i3 communicates sportiness from the very first glance. Dual-colour painted surfaces and short projecting edges are a model of modern design. The optional sports package highlights the exterior with numerous details. For example, with 20” light-alloy wheels in Jet Black or Bicolor and larger track width to impressively bring self-confident sportiness onto the road. The sports suspension lowered by ten millimetres and the aeroflap sill on the sides complete the dynamic look.
The unique and spacious interior of the BMW i3 is palpable after just a single glance through the opened coach doors. The open, inviting design makes entry and loading simple and comfortable – without disregarding safety, since the closed doors assume the protective function of the B-pillar.
The BMW i3 has "dynamic" written all over it. Its standard U-shaped LED headlights flank the symbol of the brand: the closed kidney. Below them, the bumper visually stretches out the front of the vehicle with large design turn signal lights and lends them an extremely powerful expressiveness in doing so.
The diffuser-like rear bumper measures 40 millimetres and dominates the width of the rear. Positioned on the glazed tailgate, the letterings 'eDrive' and 'i3' are shifted outwardly and furthermore underline the sporty and solid stance. The logo with BMW i blue accents accentuate the characteristic black belt and highlight once more the evident sportiness.
Selected accents round out every appearance. The BMW i3 demonstrates this in its purest form. The A-pillar and the roof pillars in black high-gloss with a trim strip in Chrome matt are examples of these fine details. They emphasise the innovative design of the vehicle and lend it a certain elegance.
The LED rear lights in BMW i typical U-shape look include tail light, stop light and indicators. The lights provide good visibility even in poor visibility conditions and extend from the sides of the body to the glazed tailgate. Reversing lights, rear fog light and reflectors are integrated in the bumper.
As part of BMW's intelligent lightweight construction, the carbon roof made of carbon fibre reinforced plastic (CFRP) helps to reduce the car's mass, and shifts the car's centre of gravity lower. This leads to an increase in agility and dynamics when taking a bend, accelerating and braking.
The sports package underlines the dynamics of the BMW i3. It comprises 20" light-alloy wheels with double spoke style in bicolor or optionally jet black with mixed tyres, a sports suspension with vehicle lowering by 10 mm, wide wheel arch trims and aeroflap sills on the sides, each in glossy black.
Individuality can be expressed in many ways. Just like the modern colour schemes of the BMW i3, which includes six brilliant colours. For example elegant Imperial Blue and powerful Melbourne Red, both with a highlight in Frozen Grey metallic. Colours that thrill with clarity and luminance. First available is the classy colour Jucaro beige. The fitting 19” and 20” light alloy wheels with various rim designs enhance the progressive appearance.