Lines & Equipment for the BMW 3 Series Touring.


Lines & Equipment for the BMW 3 Series Touring.

Exclusive and elegant with the Luxury Line. Or extremely athletic with the M Sport package. Each BMW Line helps the BMW 3 Series Touring to demonstrate its unmistakable character. Original BMW Accessories allow you to further boost the design, comfort and functionality of your BMW 3 Series Touring.

VERSATILE APPEARANCE. UNIQUE CHARACTER.Lines & Equipment for the BMW 3 Series Touring.

Exclusive and elegant with the Luxury Line. Or extremely athletic with the M Sport package. Each BMW Line helps the BMW 3 Series Touring to demonstrate its unmistakable character. Original BMW Accessories allow you to further boost the design, comfort and functionality of your BMW 3 Series Touring.

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The Luxury Line enhances the exclusive aura of the BMW 3 Series Touring, on the outside and inside alike. Numerous premium-quality chrome applications, exclusive leather upholstery, fine-wood interior trims and many other design highlights give the vehicle a luxurious air.

  • Exterior

    • BMW kidney grille featuring eleven exclusively designed slats with Chrome high-gloss fronts
    • Front bumper with specific design elements in Chrome high-gloss
    • 18" alloy wheels (style 415). Other wheels also available
    • "Luxury Line" lettering on the side
    • Trim on the side window frames and window recess finishers in Chrome, B-pillar in Black high-gloss
    • Bumpers with specific design elements in Chrome high-gloss
    • Tailpipe trim in Chrome

  • Interior

    • Door sill finishers in aluminum, with BMW lettering
    • Seats in Saddle Brown Extended Dakota Leather or Veneto Beige Dakota Leather with Oyster Stitching; additional upholstery options available
    • Sport leather steering wheel
    • Car key with chrome detailing
    • Air conditioning and radio control unit with Pearl Chrome detailing
    • Chrome surrounds on the air vent in the front
    • Interior trim finishers in Fineline Anthracite Trim with Chrome Highlights; this highlight trim finisher extends to the doors; additional trims also available
    • Orange or white variable Ambient light
    • B-pillar illumination


Your Tailor made BMW 3 Series Touring.

Currently selected configuration states:


BMW 328i Touring

Exterior Color

Imperial Blue, brilliant effect


18" light-alloy wheels multispoke 416


Leather Dakota Saddle Brown excl. stiching

Interior trims

Fine-wood trim burled walnut with inlays, Pearl gloss chrome

On the road cash price

XXX price XXX

Monthly payment

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The BMW 3 Series Touring has performance in its genes. In combination with the M Sport package, the vehicle impresses with even greater athleticism – thanks to the M Aerodynamics package, tight M Sport suspension, exclusive 18" or 19" light alloy wheels and many more extras for the interior and exterior alike.

  • Exterior

    • M Aerodynamics package with front bumper, side skirts and rear bumper with Dark Shadow metallic diffuser insert
    • BMW kidney grille featuring seven exclusively designed slats in high-gloss black
    • LED fog lights
    • 19" M Double Spoke Style in Orbit Grey (Style 442M) or 19" M Star Spoke (Style 403M). Other wheels also available
    • Avaialble Adaptive M Suspension
    • BMW Individual high-gloss Shadow Line surrounding side windows, or alternatively Aluminum satinised
    • Exterior mirror caps in body colour
    • Tailpipe trim in black high-gloss chrome
    • Exclusive Estoril Blue metallic paint finish; other paint finishes also available

  • Interior

    • M door sill finishers
    • Sport seats for driver and front passenger in Dakota Leather. Available Cololours include Black, Coral Red , Veneto Beige and Oyster
    • Exclusive M leather steering wheel with multifunction buttons
    • Instrument cluster with speedometer and revolution counter featuring red chronoscales and red contrast ring
    • Air conditioning and radio control unit with chrome detailing
    • Interior trim in Aluminum Hexagon with blue matt or high-gloss black highlight. New for 2016, trim highlight extends to doors for a sporty and elegant look
    • Driving Experience Control with additional SPORT+ mode
    • M driver footrest
    • Ambient lighting package with sporty or elegant colour options
    • M Sport design key with blue detailing


Sporting versatility and exclusivity do not need to be mutually exclusive. With BMW Individual for the BMW 3 Series Touring, you have the choice of the finest materials and perfect workmanship. The result: absolute exclusivity and a unique opportunity to give full expression to your own personality.

The expression of personality.

  • BMW Individual paint finishes

    The brightest star in its class: BMW Individual offers an extended range of six unique paint finishes for the BMW 3 Series Touring. One shining example is Tanzanite Blue metallic, which takes its name from the precious crystal. Just like the crystal, this unique finish impresses with the strength of its blue colouring. Under direct light, however, seemingly endless turquoise pigments sparkle beneath the surface, further emphasising the perfect proportions of the BMW 3 Series Touring.

  • BMW Individual full-leather ‘Merino‘

    More room for free expression: the extended leather equipment from BMW Individual is available in five colours and clothes the interior in pure luxury. The appeal is unique, thanks to the incomparable quality of the full-leather Merino, the special colouring, the intricate surface patterning as well as the millimetre-precise stitching and perfect, hand-crafted piping in contrasting hues. The leather-finished instrument panel is the only way to further elevate the overall impression of quality.

    One special colour recommendation, shown here, is the BMW Individual full-leather 'Merino' in Cashmere Beige with dark accents in harmony with the trim in Piano finish Black. The choice, of course, is yours and a fascinating colour spectrum ranges from Opal White through to Amaro Brown and deep Black.

  • BMW Individual interior trims

    BMW Individual offers three hand-crafted interior trims, each sure to catch the eye. For those who appreciate the aesthetic sophistication of a grand piano, the perfectly crafted, deep black Piano finish interior trim, shown here, will be the first choice. When it comes to workmanship and material quality, the two characterful fine-wood trims are no less impressive. Whether it’s Ash Grain White, with its subtle grain, or the classic Plane Auburn dark, the fine-wood is selected by hand and fitted with consummate skill.

  • More BMW Individual equipment

    The BMW Individual 19" light alloy wheels in the V-Spoke design 439 I make an immediately convincing dynamic statement. An aesthetic detail: the discreetly embedded BMW Individual lettering. One more stylish option: the BMW Individual 19" light alloy wheels in the V-Spoke design 626 I.
    The feel of driving pleasure: the BMW Individual leather steering wheel inspires with the finest quality leather and sure grip. Another highlight: the BMW Individual insignia embedded in a discreet plaque.
    Easy on the eye: the addition of the leather-finished instrument panel from BMW Individual gives the interior a new dimension of quality.


With Original BMW Accessories, you can emphasize the individual style of your BMW 3 Series Sedan. And further increase its comfort and flexibility. Here you can find a selection of high-quality and practical products.

  • Accessories for interior & exterior

    The high-quality 20" light alloy wheels are Bicolour Ferric Grey, gloss-lathed on the visible side. TPMS complete wheel set with runflat mixed tyres, front wheel size 8J x 20 with 225/35 R20 90Y XL RSC tyres and rear wheel size 8.5J x 20 with 255/30 R20 92Y XL RSC tyres.

    The perfectly fitted, durable mats with a raised border and elegant design protect the front footwell against moisture and dirt and keep feet dry. Their black colour suits the interior perfectly.

    The portable infant car seat in black/Anthracite provides the highest level of safety for children under approx. 13 kg (approx. 15 months old). It can be used either in combination with the separately available ISOFIX base or fastened to the three-point safety belt and is also approved for use on air plane seats. Patented air pads guarantee increased protection against side impact to the head, and the removable sunblind ensures even more comfort while travelling.

  • Transportation

    The multifunctional rail support system with tool-free mounting has been optimised to suit all BMW roof racks and roof boxes. Easily and securely attached, it complies with the highest standards in quality and safety thanks to its solid construction.

    The modern roof box in black and Anthracite has a capacity of 460 litres and is compatible with all BMW roof rack systems. Thanks to the innovative double-sided opening system and triple central locking on both sides, the box is extremely easy to load and protected from theft.

    The black, perfectly fitting mat with raised borders on all sides protects the luggage compartment against dirt and moisture. It comes with an anti-slip, water-resistant surface, along with attached pockets for storing smaller items.

  • Information & communication

    The holder is easily snapped into the Travel & Comfort System's basic carrier (available separately). It provides a secure base for any Apple iPad™ 2, 3 or 4 and can be positioned as desired by the rear passenger thanks to its 360°-rotatable frame and angle adjustment.