Listening pleasure to match the world’s best concert halls: with the optional Bang & Olufsen high-end Surround Sound system, the BMW 7 Series also sets the highest possible standards in tone quality. Thanks to 16 active speakers, 1,200 watts and an acoustic lens, a top-quality musical experience is guaranteed – and in every seat. Innovative technologies like the acoustic lens in the centre speaker, which extends when the sound system is activated, offer every passenger an exclusive box seat with perfect 3D sound. Precisely orchestrated, trebles, mid tones and bass notes treat the most discerning music enthusiasts to the acoustic fidelity and quality of a real concert hall – in the “Studio” mode to a crystal-clear sound, in “Expanded” mode to incomparable surround sound. Perfect acoustics not only pleases pampered ears but also style-conscious eyes: the fully aluminium speaker trims in Bang & Olufsen design appear to hover when illuminated by the discreet lighting accents. Sometimes sound simply has to break boundaries so that music can develop its full potential.