M logo

The epitome of The Ultimate Driving Experience awaits.

BMW M VIP Track ExperienceThe epitome of The Ultimate Driving Experience awaits.

Wave 1: Fall 2020

Wave 2: Fall 2020 


BMW Group Canada is thrilled to launch an exclusive, powerful, first-ever 8 Series Program taking place in sunny Palm Springs, California.


The first 30 customers (and a guest) who purchase and take delivery of an 8 Series (M850i or M8) Coupe, Cabriolet, or Gran Coupe in February are invited to participate in an exclusive program designed to celebrate the launch of The 8.


Customers and their guests will be hosted for a two (2) night stay at the award winning Ritz-Carlton Rancho Mirage. Named top property by Forbes Travel Guide 2019, this perfectly placed Resort perched atop the Coachella Valley blends restorative traditions with the style and glamour of Palm Springs.   Be surrounded by luxuriously appointed accommodations and indulge in the finest of California’s cuisine. 


This exhilarating trip includes an M track day at The BMW Performance Center West, inside the world acclaimed Thermal Club. The BMW Performance Driving School is a Palm Springs Area Destination unlike any other. There are multi-configuration courses with hairpin turns, high-speed straights and a 300’ polished concrete skid pad sure to exceed expectations. Professional instructors and extensive track areas ensure customers and their guests will experience a variety of M cars in their natural environment.


The epitome of the Ultimate Driving Experience awaits – and will leave customers and their guests with a new found understanding of M power.


Space is extremely limited! We look forward to hosting you.


BMW Group Canada




Performance Center East – Spartanburg


AREA 1 - Warm-up slaloms help you become aware of the car’s weight transfer during cornering.


AREA 2 - You’ll master corrective steering techniques and practice power slides on this wide skidpad.


AREA 3 (SOUTH PALM) - During lead/follow exercises, you’ll learn to match the techniques of the instructors and keep pace with your teammates.


AREA 4 - Increasing radius turns present special challenges on the main track.


AREA 5 (MAIN TRACK) - M cars can stretch their legs on this long straight.