ELECTRIFYING PARTNERSHIPS.

BMW i brand cooperations.

BMW i is a pioneer of ground-breaking, visionary technologies. It therefore comes as no surprise that it’s quick to seek out like-minded innovators. Whether it’s fascinating projects with partners from the fields of art, culture, design and architecture or cooperation projects with other premium brands offering products that are the perfect complement to BMW i vehicles – BMW i always thinks beyond the automobile.

ELECTRIFYING PARTNERSHIPS.BMW i brand cooperations.

BMW i is a pioneer of ground-breaking, visionary technologies. It therefore comes as no surprise that it’s quick to seek out like-minded innovators. Whether it’s fascinating projects with partners from the fields of art, culture, design and architecture or cooperation projects with other premium brands offering products that are the perfect complement to BMW i vehicles – BMW i always thinks beyond the automobile.

MR PORTER.

What happens when BMW i partners with mrporter.com, the prizewinning online platform for the style-driven male? A limited edition, one-of-a-kind BMW i3 featuring the unique MR PORTER design. This head-turning BMW i3 is the perfect companion for fashion-oriented men who value a dash of extravagance.

 

In creating this premium edition in collaboration with the Mr Porter design team, the characteristic features of the BMW i have been enhanced with numerous exceptional highlights. The vehicle’s exclusive tuxedo blue exterior is offset with white accents on the side mirrors, door sills and kidney grilles. An additional feature are the hand-painted white accent lines with Mr Porter lettering. The style flows on into the interior: a white inner ring on the steering wheel, white stitching in the floor mats and dark oak trim with individual Mr Porter engraving round off the high-quality design concept.

SOHO HOUSE.

Since October 2014, BMW i and Soho House Group (SHG) have been co-creating experiences focusing on contemporary art, innovation and design. As Soho House Group’s global automotive partner, BMW i will provide BMW i3 vehicles for driving experiences for members and guests at many of its sites and cultural events. Soho House and BMW i will also collaborate on an international arts programme throughout Soho House locations in Europe and the US.

 

The Soho House story began in 1995 in Greek Street, London. Two decades further down the line, the portfolio now contains numerous clubs, hotels, restaurants and spas across the UK, continental Europe, the US and Canada.

  • United Kingdom
  • Continental Europe
  • North America

Louis Vuitton.

Exceptional items of luggage for an exceptional automobile. Louis Vuitton has designed a novel luggage series for the BMW i8, which is produced entirely from carbon fibres to match the passenger compartment. The cloth made of the extremely lightweight, yet robust high-tech material is characterised by its tremendous resistance to impact, tearing and abrasion. Like the BMW i8, the luggage series impresses with its unique design – elegant, masculine and unmistakeable.

 

The luggage set has been created to ensure optimum use of space. The large travel bag, which you can carry in your hand or on your shoulder, fits exactly into the boot of the BMW i8. There is space for the garment bag on the rear shelf. The sturdy hard-shell business case, which is ideal for a laptop, nestles perfectly into the rear seats. And the small travel bag can fit on top of the business case. All items in the luggage set have leather handles and name tags as well as the famous Louis Vuitton padlock.