Presenting the BMW Collection.

BMW PASSION.

Fashioned for everyday life.

BMW PASSION.

Fashioned for everyday life.

CLASSIC DESIGN MEETS MODERN ELEGANCE.

The BMW design conveys what you experience with a BMW from the very first glance – dynamism, joy and passion. Characterised by the colours grey and dark blue with hints of copper, the collection presents modern trends that stand out with sporty elegance.

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STYLE-DEFINING VISIONS OF THE FUTURE.

Inspired by the future-oriented ‘BMW Concept Car Vision Next 100’, which combines tradition and vision in a unique way. The small, carefully placed copper elements that recur throughout the collection stand for the interplay of heat and technological advances – just like the vision vehicle itself. But it’s not just the copper tone that shapes the recognition value of the BMW Collection. Its graphic elements are reflected in it, too. The small triangles lend numerous products an independent, modern look.

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BMW Collection meets the BMW Concept Car Vision Next 100.

 

 

STYLE AND ELEGANCE. DOWN TO THE VERY LAST DETAIL.

Opt for style with expression and complete your look with matching accessories. With the large selection of watches, bags, suitcases and sunglasses, you can create a personal, unique look.

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THE SOPHISTICATED LOOK.

The BMW Collection apparel with matching accessories.
BMW Sunglasses, women’s and men’s.

BMW SUNGLASSES.

Made of high-quality acetate with impact-resistant, unbreakable premium sun protection lenses in green, with 100% UVA, UVB and UVC protection. The nose bridge pads are adjustable and provide a perfect fit and wearing comfort.

BMW Watch Sport Chronograph, men’s.

BMW SPORT WATCH.

Silver chronograph with scratch-resistant mineral glass and brushed, solid stainless steel case. Blue dial with illuminated hour/minute hand, date display and BMW logo. Swiss quartz chronograph movement with stop function and small seconds hand. The hinged bracelet with hidden butterfly clasp perfectly matches the housing. Bottom and crown with lasered BMW logo. Water-tight up to 10 ATM.

BMW T-Shirt Logo, men’s.

BMW T-SHIRT WITH LOGO.

T-shirt made of high-quality Pima cotton. Embossed BMW logo and V-neck. Decorative stitching and stitched triangle with logo stud in elegant copper on the back.

BMW Cardigan, men’s.

BMW CARDIGAN.

Sporty sweat jacket with stand-up collar and subtle details in dark copper. With 2 welt pockets and ribbed cuffs at the seam and the sleeves. Denim inspired buttons and high-quality BMW branding. Reverse side with stitched triangle and copper-look logo stud.

  • 1. BMW SUNGLASSES.
    BMW Sunglasses, women’s and men’s.

    Made of high-quality acetate with impact-resistant, unbreakable premium sun protection lenses in green, with 100% UVA, UVB and UVC protection. The nose bridge pads are adjustable and provide a perfect fit and wearing comfort.

  • 2. BMW SPORT WATCH.
    BMW Watch Sport Chronograph, men’s.

    Silver chronograph with scratch-resistant mineral glass and brushed, solid stainless steel case. Blue dial with illuminated hour/minute hand, date display and BMW logo. Swiss quartz chronograph movement with stop function and small seconds hand. The hinged bracelet with hidden butterfly clasp perfectly matches the housing. Bottom and crown with lasered BMW logo. Water-tight up to 10 ATM.

  • 3. BMW T-SHIRT WITH LOGO.
    BMW T-Shirt Logo, men’s.

    T-shirt made of high-quality Pima cotton. Embossed BMW logo and V-neck. Decorative stitching and stitched triangle with logo stud in elegant copper on the back.

  • 4. BMW CARDIGAN.
    BMW Cardigan, men’s.

    Sporty sweat jacket with stand-up collar and subtle details in dark copper. With 2 welt pockets and ribbed cuffs at the seam and the sleeves. Denim inspired buttons and high-quality BMW branding. Reverse side with stitched triangle and copper-look logo stud.

Man in leather jacket carries the 48-Hour Bag from the BMW Lifestyle X Edition.

A striking appearance. The BMW Lifestyle X Edition is characterised by a confident design and sportiness. The X is the distinguishing design element that is repeated on many parts of the collection. It stands for exclusivity and self-confidence, thus creating the unmistakeable BMW X look. Metal details with a used look, a mix of high-quality materials and the characteristic coffee brown further ensure a strong impression at any time.

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Products in the BMW Collection.

WOULD YOU LIKE TO DISCOVER MORE? YOU’LL FIND ALL PRODUCTS IN OUR COLLECTION HERE.

WOULD YOU LIKE TO DISCOVER MORE? YOU’LL FIND ALL PRODUCTS IN OUR COLLECTION HERE.