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Joy: from this word a company was built. One that is totally independent and committed to just one thing – the driver. We don't just build cars, we create emotions. We are guarantors of enthusiasm, fascination and goosebumps. We compose new forms of Joy for which there are no words. We are The Ultimate Driving Experience.

While others appreciate passion, we inspire it. Innovation is the backbone that enables us to function, but Joy is the heart that fuels our passion. This will never change. We make Joy more intelligent. We drive it, analyze it and continue to redesign it – more efficiently and more dynamically. We give you the keys to discover ever-growing and evolving Joy. And while others try to promise you everything, we promise you just one thing. The greatest and most human feeling of all. Joy. That is what drives us. That is what moves us.

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