BMW Group Canada

What kind of interest-based advertising does BMW conduct?
We personalize websites operated by BMW and participate in network advertising programs that display advertising about BMW on other unaffiliated websites. We customize and personalize this advertising to your interests based on information from your activities, such as the actions you take when you visit our websites and when visiting websites that display BMW advertising.


How does BMW use cookies and other digital markers and conduct interest-based advertising?
We use technologies such as cookies, web beacons, pixels and other technologies to collect information on how users navigate our websites and respond to our promotional communications. When a user interacts with our website, "cookies" and other digital markers are used by us and by our third party service providers to collect information and to track user patterns. A cookie is a small text file which contains a unique identification number that identifies your browser, not you personally, to our computer each time you visit our website. A cookie can tell us which pages were visited and how often. We use this information in an effort to improve our website’s usefulness to you - primarily for technical reasons, such as providing seamless navigation.

Our website uses cookies and pixel files (small image files) to manage our on-line advertising programs. Cookies and pixel files may keep track of your browser so that you will be recognized when you visit other websites. Our ad management providers use these pixel files and cookies to populate an advertisement for us when you visit certain other websites. We also use pixel files to determine when you have opened a promotional communication from us and other interactions with that promotional communication, such as if it has been forwarded or if a link within it has been clicked. These pixel files are generally valid for a limited number of days and are provided by our ad management providers.


What third party service providers collect information on this website and what is the purpose of this collection?

Our third party service providers, including ad management providers, use third party cookies, web beacons, or other digital markers to help us to maintain and improve our websites and electronic communications, deliver interest-based advertising on this website and on other sites, and provide social plug-in functions.


These providers may include:

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Third Party Provider
Reasons for Use of cookies or other digital markers