BMW Lifestyle 2020

A BMW branded bag under a christmas tree with presents

DEFINING LIFE AND STYLE.

LIFE IS A STATEMENT.

Life is full of experiences, and you can enjoy them to the fullest. You conquer new terrain, feel the adrenaline pumping in every minute and push your limits further with every day that comes. As you can achieve anything you dream of, your options are boundless – no matter which route you take. Freedom and style know no limits.

BMW COLLECTION.

CONFIDENT STYLE.

The BMW Collection stands for modern, elegant and functional urban fashion. Top-class, durable quality meets timeless design. In a world shaped by constant change, the BMW Collection offers minimal, intelligently designed products.

BMW M COLLECTION.

POWER AND PERFORMANCE.

Impressive in every detail, captivating as a complete work: BMW M vehicles are more than just the fusion of high-performance technologies. They represent the experience and craftsmanship of the BMW M engineers. BMW M stands for precision, dynamism and sportiness. The BMW M Collection draws on the distinctive design elements of BMW M vehicles. Black as the dominant colour is complemented by red and gold – ensuring an eye-catching BMW M look.

BMW BIKES.

The picture shows a male model, riding on the 3T for BMW Gravelbike.

DESIGN AND FUNCTIONALITY.

Everything we know from BMW vehicles is also present in BMW bikes. They impress not just with sheer riding pleasure, but also with top-class design and innovative features. The modern colours and straight frame design with subtle BMW branding give the BMW Bikes a distinctive, urban look. The combination of unique design and innovative components is perfected by the collaboration with 3T.

BMW GOLFSPORT COLLECTION.

PRECISION. THE MOMENT WHEN EVERYTHING IS RIGHT.

Do you love the challenge of absolute concentration? The BMW Golfsport Collection takes it up. This attitude is visually underlined by the fashion trend colour-blocking. Classic cuts and high-quality finishing ensure sporty elegance and performance at the focal point of your concentration.

BMW YACHTSPORT COLLECTION.

FREEDOM. DISCOVERING NEW HORIZONS.

For a self-assured and confident look on the water and on shore. The maritime flair of the BMW Yachtsport Collection unites style and understatement in the perfect look for sailing. Impressive – not only under sail.

BMW CLASSIC COLLECTION.

A man wearing a BMW Classic Men’s T-shirt is shown admiring a classic BMW.

LEGENDS. ADMIRATION THAT NEVER ENDS.

Legends cast long shadows: The BMW Classic Collection lives and breathes the spirit of the great BMW legends of times gone by. Groundbreaking design, masterly racing victories and innovative technology – the fascination lives on unbroken until today. The BMW Classic Collection reinterprets historic precursors and brings BMW history into the here and now with unmistakeable design and unusual details. It transforms the past into a new experience for BMW fans – around the globe, and with every single article.

A female model is wearing the BMW Leather Jacket for ladies.

This is a product picture of the BMW M Motorsport Shoes Puma X-Ray.

The picture shows the 3T for BMW Gravelbike.

A couple is standing in the shadow. A woman is presenting the BMW M Sweat Jacket for ladies and a man is wearing the BMW M Sweat Jacket for men.

The BMW Summer Scarf is fluttering in the wind.

A young man is wearing the BMW Sweatshirt, Men.

BMW LEATHER JACKET, LADIES

BMW M Motorsport Shoes Puma X-Ray.

3T for BMW Gravelbike.

BMW M Sweat Jacket for Ladies and BMW M Sweat Jacket for Men.

BMW Summer Scarf.

BMW Sweatshirt, Men.

"Make sheer driving pleasure your everyday companion."

THE QUALITY IS IN THE DETAILS.

Our collections reflect our passion for automobiles and mobility. Our expertise and experience in both of these fields flow into the design, the materials and the finishing of our articles. Because, only in this way can sheer driving pleasure become your constant companion – whether on special occasions, for sports or in your everyday life.

A young woman is a wearing the BMW M Jacket for ladies and the BMW M Sunglasses.

The picture shows details of the BMW M Jacket for ladies.

The picture shows the BMW Summer Scarf in detail.

The picture shows the front part of the 3T for BMW Gravelbike.

This is a product picture of the BMW M Watch Chrono Metal Strap.

The product picture shows a detail of the BMW M Wallet Horizontal.

A young woman on the picture is showing the BMW T-Shirt Fashion for ladies.

BMW M JACKET FOR LADIES AND BMW M SUNGLASSES.

BMW M JACKET, LADIES.

BMW SUMMER SCARF.

3T FOR BMW GRAVELBIKE.

BMW M WATCH CHRONO METAL STRAP.

BMW POLO LOGO, MEN.

BMW M WALLET HORIZONTAL.

BMW T-SHIRT FASHION, LADIES.

NOTHING INSPIRES MORE THAN VARIETY.

Discover our other collections.

BMW M MOTORSPORT COLLECTION.

BMW i COLLECTION.

BMW KIDS COLLECTION.

BMW MINIATURES.

BMW M MOTORSPORT COLLECTION.

Black and white are the base colours and give the collection a premium look. The consistent use of the BMW M stripes and strong black-and-white contrasts are key elements of the new BMW M Motorsport Collection. All items feature prominent branding in the form of a logo and word mark.

BMW i COLLECTION.

Innovative, unusual and sustainable – the thematic worlds of the BMW i Collection point the way to the future with confident style. Here, innovative materials, new tactile sensations and design trends like upcycling are realised in elegant and classy style.

BMW KIDS COLLECTION.

The broad and diverse range of products offered by the BMW Kids Collection are clear proof of it: no one is too young to enjoy sheer driving pleasure. Intelligent design with children in mind guarantees fun and excitement – and lights up children’s eyes.

BMW MINIATURES.

The BMW Miniatures integrate iconic BMW design into sophisticated interiors. With their richness of detail and unique quality, these miniatures are a tribute to their automotive heroes. The plans from the BMW designers make the BMW Miniatures treasured design items.

MORE PRODUCTS.

A couple presents pieces of the BMW Collection.

BMW T-SHIRT LOGO, LADIES.

Cut sleeves with label and overlapping shoulders.

BMW SPORT CHRONO BLUE.

Chronograph with chrono displays in BMW kidney design and blue dial.

The product picture shows the BMW Soft Down Jacket for men.

BMW SOFT DOWN JACKET, MEN.

Quilted summer down with college collar.

1. BMW T-SHIRT LOGO, LADIES.

Cut sleeves with label and overlapping shoulders.
2. BMW SPORT CHRONO BLUE.

Chronograph with chrono displays in BMW kidney design and blue dial.
3. BMW SOFT DOWN JACKET, MEN.

Quilted summer down with college collar.

This is a product picture of the BMW M Jacket, Ladies.

The product picture shows the BMW M Boardcase.

This is a product picture of the BMW Summer Scarf.

This image shows the Montblanc for BMW Wallet Horizontal.

BMW M Jacket, Ladies.

Reversible jacket. Red side with embossed BMW M logo on down chambers and knitted collar.

BMW Polo Logo, Men.

Polo shirt with raised two-coloured BMW logo print.

BMW M BOARDCASE.

Water-repellent hard-shell case inspired by BMW M Series vehicle roof.

BMW Summer Scarf.

Made from fine, flowing rayon, woven in two colours with fringe selvedge.

Montblanc for BMW Wallet Horizontal.

Leather wallet with zip. Leather embossed ‘Montblanc for BMW’ pattern and royal blue patterned jacquard lining with ‘Montblanc for BMW’ pattern.

THE BMW LIFESTYLE CATALOGUE.

Follow your style – page after page. Discover all the collections in our comprehensive BMW Lifestyle Catalogue.

Download the catalogue here

DISCOVER BMW LIFESTYLE ON INSTAGRAM.

A young man is wearing pieces from the BMW Lifestyle Collection.

You can find more from BMW Lifestyle on our Instagram account bmwlifestyle. Scan our nametag and follow us or simply search for #myBMWLifestyle to discover all our posts.

A male model is wearing pieces of the BMW Collection.

Your browser is not up to date and may not be compatible with our website.