2 women wearing the BMW lifestyle collection

CELEBRATE 50 YEARS OF TURNING HEADS.

WITH THE BMW M 50 YEARS COLLECTION.

CELEBRATE 50 YEARS OF TURNING HEADS. WITH THE BMW M 50 YEARS COLLECTION.

Whether you are out walking through the world, or driving on the road, expressing yourself is always a must. That’s why the BMW Lifestyle Collection was created: To help BMW drivers wear their passion on their sleeves.

 

Discover our latest collections below, and explore them in person at the Lifestyle Boutique of your nearest BMW Retailer.

 

THE BMW M 50 YEARS COLLECTION.

With unparalleled performance and iconic looks, BMW M has always had the power to turn heads. To celebrate its 50th anniversary, we’re releasing a limited-edition Lifestyle Collection that’s inspired by the bold presence of this elite line-up. Items in the BMW M 50 Years Collection boast a striking colour scheme of black, red, and blue, and feature the BMW 50 Years anniversary logo.
M50 hoodie
M50 Boardcase
M50 Backpack
M50 Shirt
M50 Shoes
M50 T Shirt
M50 T Shirt Black
M50 hoodie

BMW M 50 Hoodie, Unisex

M50 Boardcase

BMW M 50 Boardcase

M50 Backpack

BMW M 50 Backpack

M50 Shirt

BMW M 50 T-Shirt, Women's (Also available for men)

M50 Shoes

BMW M 50 Shoes

M50 T Shirt

Men's BMW M 50 Jacket

M50 T Shirt Black

BMW M 50 T-Shirt

M sport collection header

LET YOUR STYLE SHINE.

BMW SUNGLASSES COLLECTION.

LET YOUR STYLE SHINE.

BMW SUNGLASSES COLLECTION.

Discover the selection of sophisticated, high-quality sunglasses made for the BMW Lifestyle Collection in collaboration with luxury Italian eyewear manufacturer, Marcolin.

M sport collection header

INSPIRED BY THE RACETRACK,
READY FOR ANY OCCASION.

BMW M MOTORSPORT COLLECTION.

INSPIRED BY THE RACETRACK,
READY FOR ANY OCCASION.

BMW M MOTORSPORT COLLECTION.

With its bold designs and iconic prints, the BMW M Motorsport collection shines both on and off the racetrack.

 

Black and white set the stage as the base colours, which act as a canvas for signature design elements inspired by the world of BMW M Motorsport. The result is a collection with a one-of-a-kind look that makes a lasting first impression.

 

Created in collaboration with PUMA, and featuring prints of the iconic BMW 3.0 CSL Godspeed, this collection is for anyone who adores sport and speed in equal measure.

FEATURED COLLECTION HIGHLIGHTS

THE BMW LIFESTYLE DIFFERENCE.

All of our BMW Lifestyle Collections are designed with timeless style in mind.
women wearing BMW collection

TIMELESS DESIGNS.

All BMW Lifestyle collections are designed to stand out with bold, modern looks that will also stand the test of time.

Whether it’s attractive apparel or practical accessories, every piece includes striking accents that define the BMW aesthetic.

SIGNATURE DETAILS.

Whether it’s attractive apparel or practical accessories, every piece includes striking accents that define the BMW aesthetic.

QUALITY MATERIALS.

QUALITY MATERIALS.

BMW Lifestyle products are made to last and comprised of quality materials that feel just as good as they look.

INSPIRED BY OUR HISTORY.

EXPLORE PREVIOUS BMW LIFESTYLE COLLECTIONS.

Discover some of our past collections below, and if you see something you like, contact your local BMW Retailer for more information on availability and pricing.

 

BMW M Collection.

BMW M COLLECTION.

BMW M stands for precision, dynamism, and sportiness. The BMW M Collection draws on the distinctive design elements of BMW M vehicles. Black is the dominant colour and is complemented by red and gold – ensuring an eye-catching BMW M look at every turn.

The picture shows a man leaning against a wall in a BMW i Jacket, Men from the BMW i Collection.

BMW i COLLECTION.

Innovative, unusual, and sustainable – the thematic worlds of the BMW i Collection point the way to the future with confident style. Innovative materials, new tactile sensations, and design trends like upcycling are realized in elegant and classy style.

A boy is wearing pieces of the BMW Kids Collection.

BMW KIDS COLLECTION.

The broad and diverse range of products offered by the BMW Kids Collection are clear proof of that no one is too young to enjoy sheer driving pleasure. Intelligent design with children in mind guarantees fun and excitement – and lights up their eyes.

The picture shows two BMW miniatures.

BMW MINIATURES.

The BMW Miniatures integrate iconic BMW design into sophisticated households. With their richness of detail and unique quality, these miniatures are a tribute to their automotive heroes. The plans from the BMW designers make the BMW Miniatures treasured design items.

 

BMW COLLECTION.

BMW COLLECTION.

The BMW Collection stands for modern, elegant and functional urban fashion. Top-class, durable quality meets timeless design. In a world shaped by constant change, the BMW Collection offers minimal, intelligently designed products.

BMW BIKES.

BMW BIKES.

Everything we know from BMW vehicles is also present in BMW bikes. They impress not just with sheer riding pleasure, but also with state-of-the-art design and innovative features. And their modern colours and straight frame design impart a distinctive, urban presence.

BMW GOLFSPORT COLLECTION.

BMW GOLFSPORT COLLECTION.

Do you love the challenge of maintaining absolute focus? The BMW Golfsport Collection features classic cuts and high-quality finishes to provide sporty elegance and sleek performance both on the green and in the clubhouse.

BMW YACHTSPORT COLLECTION.

BMW YACHTSPORT COLLECTION.

For a self-assured and confident look on land or at sea. The maritime flair of the BMW Yachtsport Collection combines bold colours with understated details to create the perfect style for sailing.

THE ULTIMATE APP
FOR EVERY BMW DRIVER.

BMW APP

Connect with your BMW in a whole new way with the My BMW App and enjoy remote control features, planning trips in advance, booking service appointments, and more – all from the convenience of your smartphone.

*The My BMW App is optimized for BMW vehicles from 2016 model year and newer in conjunction with the option ConnectedDrive Services and a compatible smartphone. Available apps and services are subject to change, may vary by location or other factors. May require additional services, plans, subscriptions and vehicle options, and may only be operable in conjunction with certain smartphones and operating systems (smartphone not provided). Not all apps or services may be available for all BMW models.

 

DISCOVER BMW LIFESTYLE ON INSTAGRAM.

A young man is wearing pieces from the BMW Lifestyle Collection.

You can find more from BMW Lifestyle on our Instagram account bmwlifestyle. Scan our nametag and follow us or simply search for #myBMWLifestyle to discover all our posts.