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CELEBRATE 50 YEARS OF TURNING HEADS.
THE BMW M 50 YEARS COLLECTION.
With unparalleled performance and iconic looks, BMW M has always had the power to turn heads. To celebrate its 50th anniversary, we’re releasing a limited-edition Lifestyle Collection that’s inspired by the bold presence of this elite line-up. Items in the BMW M 50 Years Collection boast a striking colour scheme of black, red, and blue, and feature the BMW 50 Years anniversary logo.
BMW M 50 Hoodie, Unisex
BMW M 50 Boardcase
BMW M 50 Backpack
BMW M 50 T-Shirt, Women's (Also available for men)
BMW M 50 Shoes
Men's BMW M 50 Jacket
BMW M 50 T-Shirt
LET YOUR STYLE SHINE.
BMW SUNGLASSES COLLECTION.
FEATURED COLLECTION HIGHLIGHTS
INSPIRED BY THE RACETRACK,
READY FOR ANY OCCASION.
BMW M MOTORSPORT COLLECTION.
FEATURED COLLECTION HIGHLIGHTS
FEATURED FAVOURITES.
THE BMW LIFESTYLE DIFFERENCE.
All of our BMW Lifestyle Collections are designed with timeless style in mind.
TIMELESS DESIGNS.
All BMW Lifestyle collections are designed to stand out with bold, modern looks that will also stand the test of time.
SIGNATURE DETAILS.
Whether it’s attractive apparel or practical accessories, every piece includes striking accents that define the BMW aesthetic.
QUALITY MATERIALS.
BMW Lifestyle products are made to last and comprised of quality materials that feel just as good as they look.
COLLECTIONS
BMW M COLLECTION.
BMW M stands for precision, dynamism, and sportiness. The BMW M Collection draws on the distinctive design elements of BMW M vehicles. Black is the dominant colour and is complemented by red and gold – ensuring an eye-catching BMW M look at every turn.
BMW i COLLECTION.
Innovative, unusual, and sustainable – the thematic worlds of the BMW i Collection point the way to the future with confident style. Innovative materials, new tactile sensations, and design trends like upcycling are realized in elegant and classy style.
BMW KIDS COLLECTION.
The broad and diverse range of products offered by the BMW Kids Collection are clear proof of that no one is too young to enjoy sheer driving pleasure. Intelligent design with children in mind guarantees fun and excitement – and lights up their eyes.
BMW MINIATURES.
The BMW Miniatures integrate iconic BMW design into sophisticated households. With their richness of detail and unique quality, these miniatures are a tribute to their automotive heroes. The plans from the BMW designers make the BMW Miniatures treasured design items.
BMW COLLECTION.
The BMW Collection stands for modern, elegant and functional urban fashion. Top-class, durable quality meets timeless design. In a world shaped by constant change, the BMW Collection offers minimal, intelligently designed products.
BMW BIKES.
Everything we know from BMW vehicles is also present in BMW bikes. They impress not just with sheer riding pleasure, but also with state-of-the-art design and innovative features. And their modern colours and straight frame design impart a distinctive, urban presence.
BMW GOLFSPORT COLLECTION.
Do you love the challenge of maintaining absolute focus? The BMW Golfsport Collection features classic cuts and high-quality finishes to provide sporty elegance and sleek performance both on the green and in the clubhouse.
BMW YACHTSPORT COLLECTION.
For a self-assured and confident look on land or at sea. The maritime flair of the BMW Yachtsport Collection combines bold colours with understated details to create the perfect style for sailing.
THE ULTIMATE APP
FOR EVERY BMW DRIVER.
DISCOVER BMW LIFESTYLE ON INSTAGRAM.
