Discover timeless design, unbeatable performance, and breathtaking innovation.
And whether you’re looking for a combustion, hybrid or electric vehicle; coupe, sedan or SUV, there are more reasons than ever to drive a BMW.
The birth of performance.
BMW AG was formed in 1916, after the Flugmaschinenfabrik Gustav Otto company merged into Bayerische Flugzeug-Werke AG. Automobiles had not yet become the preferred mode of transport; with most people travelling longer distances by train.
Steady acceleration.
BMW entered automotive manufacturing with the BMW 3/15 in 1928 and we’re yet to take our foot off the gas. Since then, our commitment to innovation and performance has only accelerated.
A winning history.
BMW has applied a winning formula of precision and power to dominate the racetrack for more than a century. In 1972, BMW brought together all of its various motor racing activities under the umbrella of BMW Motorsport GmbH. And the wins keep coming.
1919: Higher, faster, further.
In 1919, Franz Zeno Diemer flew to a new altitude world record. The daring pilot achieved an altitude of 9760 metres powered by the BMW IV engine. This was a record that he even managed to repeat.
1929: Successes on four wheels.
Willy Wagner at the wheel of a BMW 3/15 PS together with his co-driver at the International Alpine Rally. This model was the first BMW automobile to win a race against international competition.
1936: A winner right from the start.
Ernst Henne succeeded in gaining his first victory in the sports-car class driving the brand-new BMW 328 at the Nürburgring in 1936. This was the beginning of a sensational success story for the BMW 328, which dominated the two-litre class at the time.
1939: Courage and determination.
Georg “Schorsch” Meier was the first non-British rider to win the Senior TT on the Isle of Man riding a non-British motorcycle.
1966: Victory with four doors.
Hubert Hahne won the European Touring Car Championship driving a BMW 2000 TI.
1972: Mythos M.
When BMW Motorsport GmbH was established, the plant bundled its motor-sport activities. The first supremo was Jochen Neerpasch. He brought impressive successes with new ideas and a highly professional approach.
1981: As far as the horizon.
For the first time, a BMW Boxer won the legendary long-distance Paris-Dakar Rally. Rider Hubert Auriol repeated his victory in 1983. In the two subsequent years 1984 and 1985, Gaston Rahier succeeded in gaining victory for BMW. There is no better proof for the off-road qualities of the BMW Boxer engine.
1983: The BMW BT52 and Nelson Piquet reach the pinnacle of Motor sport.
Willy Wagner at the wheel of a BMW 3/15 PS together with his co-driver at the International Alpine Rally. This model was the first BMW automobile to win a race against international competition.
1984: One start, top-four clean sweep.
The history of the DTM began with the first race at Zolder on 11 March 1984. BMW occupied the top four places, with Harald Grohs crossing the finishing line first in a BMW 635 CSi. However, it was Volker Strycek of Team Gubin who secured the first title for BMW with fifth place in the season finale at the Nürburgring.
1992: The M3. More magical moments.
In 1992 BMW lined up with a works team in the DTM for the final time before taking a sabbatical from the series. Johnny Cecotto again finished fourth in the Drivers’ Championship to end the season as the number one BMW driver. Roberto Ravaglia provided a magical moment in the season finale at Hockenheim on 11 October 1992, claiming two victories in the last DTM outing for a works BMW M3 for some time.
1999: All in the day’s work.
Overall victory at the 24 Hours of Le Mans with the BMW V12 LMR. Joachim Winkelhock, Pierluigi Martini and Yannick Dalmas drove faster than all the other drivers. The Racing Director was Austrian former Formula 1 driver Gerhard Berger. This is the official souvenir photo showing the entire team.
The sport utility vehicle.
BMW once again redefined a category by unveiling the iconic, all-wheel drive X5 at the Detroit Auto Show in 1999. The X5 offered drivers an unprecedented combination of BMW driving dynamics and sporting ability and created a brand new market segment in the process.
2012: Welcome back.
BMW Motorsport achieved an awesome comeback in the driver, team and constructors’ standings, and a win in the German Touring Car Championship (DTM).
2015: Early difficulties and a top-seven lock-out.
The 2015 season brought big changes, including a new two-race format promising double the action. BMW Motorsport started shakily at Hockenheim, earning just 38 points, and luck didn’t improve at Lausitzring or Norisring. But at Zandvoort, an historic sweep of the top seven spots marked a dramatic turnaround.
What does BMW mean?
The acronym BMW stands for Bayerische Motoren Werke GmbH, which roughly translates to the Bavarian Engine Works Company. The name refers to the company’s origin in the German state of Bavaria. It also indicates BMW’s original product range: engines for various applications.
Modern luxury for the modern driver.
Fast-forward to the present day and BMW is redefining luxury performance by focusing on innovation, sustainability and more.
Performance.
Drive with feeling. From the sporty 3 Series sedan, to the roomy and luxurious X5 and the mighty BMW M5, you’ll find iconic BMW power and handling in all of our models, whichever suits your needs.
Luxury.
An inimitable blend of power, comfort and prestige, our Luxury lineup beckons you to stretch your legs and experience unrestrained decadence with unmistakably BMW driving dynamics.
Innovation.
Glimpse the future, today. Discover BMW innovative technology within our vehicles, including BMW Curved Display, Sky Lounge Panoramic sunroof, BMW Intelligent Personal Assistant, My BMW App integration and more.
Sustainability.
We’re using sustainable materials to reduce our impact on the planet, such as hemp and flax, upcycled plastics and textiles, as well as vegan leather.
Own the road with xDrive.
Whether you’re tackling tough terrain, driving through the snow, or taking the scenic route just because, BMW xDrive All-Wheel Drive is built for any adventure the road brings your way.
By continuously monitoring wheel speed, steering angle, and road conditions, it can redistribute torque between the front and rear axles in milliseconds, sending power exactly where it’s needed to maintain traction and stability. xDrive works seamlessly with Dynamic Stability Control and Dynamic Traction Control, to enhance cornering precision and grip. From snowy commutes to weekend joyrides, xDrive’s advanced engineering makes every journey as safe as it is exhilarating.
M: The fastest letter in the world.
Experience the ultimate in performance engineering with BMW M. Born on the racetrack and refined for the road, every BMW M model delivers an extraordinary balance of power, precision, and control. M TwinPower Turbo engines unleash incredible torque and acceleration, while advanced suspension systems and adaptive M xDrive sharpen handling and responsiveness. Made to race heart rates, the M thrill must be felt to be believed.
The future is electric.
The electric era is here. Get ready to watch sparks fly. Every all-electric BMW model delivers heart-pounding performance, electrifying acceleration, and dynamic handling powered by instant torque and a low centre of gravity. Inside, luxury has been redefined, with cutting-edge innovations and a sustainably crafted interior.
More reasons to choose BMW.
In addition to power, design and iconic driving dynamics, there are more reasons than ever to get behind the wheel of a BMW.
BMW Service inclusive.
Whether you drive an electric, hybrid or combustion vehicle, you’ll benefit from No-Charge Scheduled Maintenance, which covers many of your vehicle’s essential servicing needs at no additional cost. Plus, you’ll drive confidently knowing that your vehicle has been serviced by BMW Certified Technicians using only Original BMW Parts.
Safety is our priority.
We’re dedicated to innovation, and that includes finding new ways to keep you safe. Discover Highway Assistant, Lane Change Assistant, Active Protection and more inside your BMW.
BMW Financial Services.
BMW Financial Services offers a variety of leasing and finance options, making it easy and affordable to drive your dream BMW. Enjoy carefree driving from the very beginning. Customize your leasing or finance contract with the extras you desire. Whether it's inclusive vehicle servicing or our comprehensive peace-of-mind package, we've got you covered.
BMW Individual: The mastery of craft.
Bring your ideal vehicle to life with BMW Individual Manufaktur. Design the exterior and interior of your ideal BMW, including materials selection, using this exclusive service.
BMW Accolades.
Don’t just take our word for it, our awards speak for themselves. BMW is ranked among the top brands in the world and our models have a long tradition of garnering accolades. The BMW i4 was crowned the 2025 Canadian Electric Car of the Year and both the BMW X3 and X5 have won a 2025 IIHS TOP SAFETY PICK+ award. When it comes to innovation, BMW Digital Key Plus took home the 2025 AJAC Best Safety Innovation Award.
The future of innovation.
Concept vehicle shown. Not available for purchase.
Neue Klasse.
We’re rethinking mobility by making the next generation of BMWs electric, digital and circular with BMW Vision Neue Klasse. We’re reconsidering how people drive, and how we will want to drive in the future. The result is sustainable, future-forward innovation.
Panoramic iDrive.
BMW Panoramic iDrive redefines the cockpit experience, blending innovation, precision, and driver orientation. Based on the new BMW Operating System X, it introduces a new level of control, comfort, and connectivity.
Heart of Joy.
We’re adding even more heart to our Vision Neue Klasse with Heart of Joy control unit: a central computer combining drivetrain and driving dynamics functions that can process information 10 times faster.
i Vision circular.
First announced in 2021, the BMW I Vision Circular shows how a compact, all-electric vehicle focused on sustainability and luxury could look in the future. This concept vehicle is made from 100% recyclable materials and based on four principles: RE:THINK, RE:DUCE, RE:USE and RE:CYCLE.
Feel the thrill of the drive.
Luxury performance is calling. Contact your BMW Retailer to schedule a test drive today.
