Concept vehicle shown. Not available for purchase.
Staying ahead of the curve has always been part of BMW’s purpose. Our commitment to solving tomorrow’s challenges today and taking a performance-based approach to everything we do is what keeps us fiercely innovative. BMW is integrating technology throughout our vehicles to make your next drive safer and more comfortable, intuitive, and entertaining. Plus, we’re realizing the future of electromobility with the circular and sustainable BMW Vision Neue Klasse, coming soon to a highway near you.
BMW Heart of Joy.
Today's experience.
For tomorrow's dynamics.
Acceleration, braking, steering and more – the BMW Heart of Joy ensures that the powertrain and driving dynamics work in perfect harmony. Turning innovation into a truly enhanced driving experience. Intelligence by BMW.
Meet Okto the octopus.
The octopus is a natural marvel, capable of exercising each limb totally independent of the other. But just imagine if it could control every movement from one central unit, it’d probably look a little like this. The first-ever BMW Heart of Joy is the new central control unit that allows BMW vehicles to provide the highest level of driving experience to date.
BMW Panoramic iDrive.
The first-ever BMW Panoramic iDrive with BMW Operating System X.
The new BMW Panoramic iDrive defines the digital signature of the models in the Neue Klasse and introduces the BMW Panoramic Vision for the very first time. It seamlessly connects your BMW, its passengers, and the world around you. This creates a completely new, innovative driving experience in the near future.
Driving innovation.
Excitement is around the corner with technological innovations that deliver added safety, confidence, and control to your BMW driving experience.
Concept vehicle shown. Not available for purchase.
Burgers, anyone?
Eject boredom from your next drive. Say “Hey BMW” to have your vehicle explain important functions, find the nearest restaurant, and even automate your driving habits with the sound of your voice. BMW Intelligent Personal Assistant helps you stay safe by keeping your hands on the wheel and your eyes on the road.
Go hands-free.
Feel the magic with BMW Highway Assistant. This innovative technology allows you to experience hands-free driving at highway speeds, adding joy and comfort to your next journey. Plus, switch lanes with a glance using Active Lane Change, keep a safe distance using radar sensors, and more.
Safety is the point.
There’s no need to hold your breath. Take turns more smoothly and predictably with BMW Curve Ahead View technology. Intelligent curve anticipation highlights curves in the road, so you can adjust your speed and drive more safely and confidently.
Technology in motion and at rest.
Hit the gas on enjoyment and convenience with BMW technology designed to help you get the most out of your vehicle, even when it’s parked.
Concept vehicle shown. Not available for purchase.
High score meets high performance.
Experience next-level fun that’s worthy of the Winner’s Circle. Indulge your inner racer with BMW In-Car Gaming and play with up to 3 other friends when the vehicle is safely parked. Simply connect your smartphone to your BMW Curved Display using the AirConsole app and you’re ready for the virtual starting line.
Press “paws” on tight spaces.
Parking shouldn’t be a fur-raising experience. Safely navigate out of tight spaces when you’re standing outside of your vehicle using BMW Remote Control Parking. Plus, use Manual Mode for added control. And when you’re driving at slow speeds, the app will scan for available parking spaces and help you ease into them.
Skip the wallet.
Contactless vehicle access: now that’s tight. With BMW Digital Key Plus you can lock, unlock and start your vehicle; share the key remotely; set driver permissions for inexperienced drivers and more. It’s easy and safe to use from your smartphone or smartwatch using the My BMW App.
Concept vehicle shown. Not available for purchase.