Effective date: September 18, 2023
© BMW Canada Inc.


BMW Canada Inc., including BMW Financial Services Canada and its related affiliates (“BMW Group Canada” “we,” “our,” or “us”) has a policy of protecting the confidentiality and security of personal information that it collects about its customers. The purpose of this Canadian privacy policy (the “policy”) is to explain how and for what purposes we collect, use, share or otherwise process your personal information and how we safeguard the confidentiality of your personal information, whenever you access  our  website  at “website”), when you create an online account with us (BMW ID), contact us through social media and email, or apply for a job with BMW Group Canada. Note that this policy does not apply to personal information processed via BMW connected vehicles or BMW’s mobile applications, including the BMW and MINI Connected Apps. The personal information processed through these technologies is rather subject to its own privacy policy.

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  • 1. Personal Information

    In this policy, “personal information” generally means any information that can be used, either alone or in combination with other information, to identify an individual. This includes information such as your name and contact details. It may also include other types of more technical information (e.g., IP address browser settings and device ID), but only when this information can identify you as an individual. Information that is anonymized and cannot be associated with an identifiable individual is not considered to be personal information, if it is, at all times, reasonably foreseeable in the circumstances that this information irreversibly no longer allows the individual to be identified directly or indirectly.

    Generally, “personal information” does not include information that is used for the purpose of communicating or facilitating communication with an individual in relation to their employment, business or profession such as the individual’s name, position name or title, work address, work telephone number, or work email address.

  • 2. What Information does BMW Group Canada Collect and How?
  • 3. Use of Personal Information
  • 4. Cookies and Similar Technologies
  • 5. Can I opt-out of receiving BMW Group Canada Marketing Communications?
  • 6. Sharing of Personal Information
  • 7. How Long does BMW Group Canada Keep Personal Information?
  • 8. How does BMW Group Canada Protect Personal Information?
  • 9. Where does BMW Group Canada Store my Personal Information?
  • 10. How do BMW Retailers Manage Personal Information?
  • 11. Website Links to Third-Party Websites
  • 12. What are Your Privacy Rights?
  • 13. Children’s Privacy
  • 14. Changes to this Privacy Policy
  • 15. Contact Us