From the refined 7 Series and i7 to the commanding X7 and the expressive XM, each BMW Luxury Class model represents the highest expression of BMW design and engineering. Crafted with uncompromising attention to detail, they combine effortless performance, advanced intelligent technology, and elevated comfort. This is luxury that defines the standard.
Unmatched power and driving dynamics.
BMW Luxury Class models are engineered around powerful, intelligent powertrains that deliver performance without effort. From commanding V8 engines to advanced plug-in hybrid systems and fully electric propulsion, each vehicle offers immediate response and refined control. Intelligent xDrive all-wheel drive, precision chassis tuning, and balanced weight distribution work in harmony to translate power into confidence across every condition.
A sanctuary of space.
BMW Luxury Class interiors are defined by generous space and refined design. The 7 Series and i7 offer a calm, executive environment with expansive rear seating and meticulously crafted details. The X7 adds expansive space across three rows, combining openness with everyday versatility. The XM delivers a bold, modern interpretation of luxury, pairing generous proportions with a more expressive, performance-led character.
Across every model, thoughtful layouts and premium materials create an atmosphere of comfort, confidence, and elevated presence.
Technology that’s intuitive to you.
BMW’s iDrive Operating System creates a digital environment that feels as intuitive as it is advanced. With a clean, customizable interface and the voice-activated Intelligent Personal Assistant, every interaction is effortless. Over-the-air updates ensures your vehicle stays current, while AI-backed navigation adapts to your routine, learning and suggesting destinations before you ask.
Complementing the experience is a suite of intelligent driver assistance systems including Lane Keeping Assistant, Active Blind Spot Detection, Surround View, Remote Control Parking, and available Highway Assistant designed to enhance confidence and reduce stress behind the wheel.
No-Charge Scheduled Maintenance.
Every BMW model comes with no-charge scheduled maintenance[1] for a set period, so you can enjoy your drive without worrying about routine service costs. From oil changes to inspections, BMW covers the essentials, ensuring your vehicle performs at its peak while maintaining its value. With this peace of mind, you can focus on what matters most: the thrill of the drive.
Exclusive two-tone paint finishes.
The exclusive Two-Tone paint finishes offer you even more freedom when designing your BMW 7 Series. Choose your personal favourite colour from the variety of paint finishes for the lower half of the body and combine it with one of the two contrasting colours on offer in the upper part of the vehicle for a particularly individual look. The precisely placed Coach Line separates the two-colour areas from each other like a delicate signature. The Two-Tone paintwork gets its special value from meticulous craftsmanship such as hand masking and polishing processes for an edge-free finish.
Fascinating Frozen look.
Give your BMW even more attention with Frozen paint finishes from BMW Individual. These confidently emphasize the athletic and powerful design language of your vehicle, while at the same time giving it an ultra-modern look.
Brilliant depth in every detail.
BMW Individual Metallic and Non-Metallic paint finishes interact with light to emphasize the sculpted character of your BMW. Subtle shifts in reflection create depth and movement, while a rich, high-gloss surface delivers a presence that is both refined and unmistakable.
Discover BMW luxury class.
The BMW X7
The BMW 7 Series
The BMW XM
BMW X7
European Model Shown.
More comfort and flexibility.
The vehicle's optional 6-Seat Configuration offers passengers in the 2nd row more comfort and also facilitates easy access to the 3rd row of seats. Perfect for longer journeys with several passengers.
Spaciousness and style you can feel.
Inside the BMW X7, state-of-the-art technology blends with elegant clarity. Finely coordinated details, such as the high-quality, intuitive cockpit and refined materials, give rise to intelligently designed spaciousness. The large Panoramic Glass Sunroof opens up your view of the sky and lends the interior a tangible feeling of openness.
Precision that conquers the asphalt.
The TwinPower Turbo inline 6-cylinder engine propels the BMW X7 xDrive40i from 0 to 100 km/h in 5.8 seconds2. Meanwhile, the 4.4 Litre TwinPower Turbo V8 in the X7 M60i xDrive is good for an impressive 523 hp2.
BMW 7 Series
European Model Shown.
Your Private Cinema In Motion.
Films belong on the big screen, the available 31.3” 8K resolution BMW Theatre Screen offers the perfect rear-seat cinema experience on the road.
A Masterpiece Overhead.
The available Sky Lounge Panoramic Glass Sunroof creates a generous sense of space. Thanks to a LED-Based light design, you can enjoy a captivating atmosphere.
First Class, Without the Flight.
The available Executive Lounge Seating offers a comfortable and restful position as a rear seat passenger behind the driver with continuous leg rest.
BMW XM
European Model Shown.
The art of atmosphere.
Ambient lighting highlights the sculptural, prism-like geometry of the Alcantara roofliner, transforming the cabin into a three-dimensional work of art with colors you can tailor to match your every mood.
Unmistakably sporty.
The 23" Wheels, Star-Spoke, Style 1096M, finished in Jet Black give the BMW XM a bold stance, blending aerodynamic precision with muscular elegance. Every angle is engineered to turn heads, delivering performance that’s as striking as its presence.
A striking look and distinctive sound.
The M Sport Exhaust featuring twin stacked tailpipes announces the BMW XM’s presence before you even see it. Engineered for resonance, every note is sculpted to deliver a commanding soundtrack, blending high-performance ferocity with refined precision.
FAQ's about the BMW Luxury Class models.
[1] New Internal Combustion Engines and Plug in Hybrid Electric BMW vehicles (model year 2027 and newer) purchased from an authorized BMW Retailer in Canada are covered by a No-Charge Scheduled Maintenance plan for 2 years or 40,000 kilometers, whichever comes first. New Internal Combustion Engines and Plug in Hybrid Electric BMW vehicles (model year 2022 to 2026) purchased from an authorized BMW Retailer in Canada are covered by a No-Charge Scheduled Maintenance plan for 3 years or 60,000 kilometers, whichever comes first. New Battery Electric BMW vehicles (model year 2022 and newer) purchased from an authorized BMW Retailer in Canada are covered by a No-Charge Scheduled Maintenance plan for 3 year, unlimited kilometers. The maintenance schedule intervals are based on normal driving conditions and operations. Additional maintenance not identified by the vehicles on-board maintenance system, or wear and tear items such as brakes, clutch, and wipers will not be covered. Coverage begins on the date of sale, or the date the vehicle is placed in service as a demonstrator or company vehicle, whichever comes first.
[2] Horsepower and performance metrics as reported by BMW AG.
[3] Electric range may vary based on driving habits and other factors. Estimated range is based on Government of Canada approved criteria and testing methods. For more information visit https://fcr-ccc.nrcan-rncan.gc.ca/en
[4] Composed of combustion engine drive 577 hp and electric drive 194 hp. Electric drive depending on battery charging level.