A SEASON FOR SURPRISES
A SEASON FOR SURPRISES
BMW LIFESTYLE
LIFE IS A STATEMENT.
BMW Collection.
The products of the BMW Collection unite sporty style, comfort and functionality. The design and materials are inspired by our vehicles such as the BMW Z4 or the BMW Vision Next 100 Concept Car. Dashes of colour in copper, finishing details or textures and feel testify to inspiration and dynamism: For an innovative and uniquely personal look in the city.
BMW M
Motorsport Collection.
The BMW M Motorsport Collection: confident, strong and self-assured. The consistent use of the BMW M stripes and stark contrasts is an essential element of the new BMW M Motorsport Collection. The basic colours, black and white, lend the collection its premium look. The logo and the wordmark are prominently displayed on all articles from the collection: for fans who are a part of the BMW M Motorsport community and wish to underline their commitment and passion.
BMW Bikes.
The completely new design and construction of the BMW Bikes are inspired by the current fixie trend. The formal vocabulary of the new bikes is clear, consistent and urban. At the same time, they impress not only with the sheer joy of riding, but also with intelligent design and innovative features and functions. Regardless of whether you want to ride a fast training regime or take a leisurely cruise through the city: The BMW Bikes make absolutely no compromises when it comes to quality and functionality. Just like you.
BMW Golfsport
Collection.
Do you love the challenge of absolute concentration? The BMW Golfsport Collection takes it up. This attitude is visually underlined by the fashion trend colour-blocking. Classic cuts and high-quality finishing ensure sporty elegance and performance at the focal point of your concentration.
BMW Yachtsport
Collection.
For a self-assured and confident look on the water and on shore. The maritime flair of the BMW Yachtsport Collection unites style and understatement in the perfect look for sailing. Impressive – not only under sail.
BMW Classic Collection.
Legends cast long shadows: The BMW Classic Collection lives and breathes the spirit of the great BMW legends of times gone by. Groundbreaking design, masterly racing victories and innovative technology – the fascination lives on unbroken until today. The BMW Classic Collection reinterprets historic precursors and brings BMW history into the here and now with unmistakeable design and unusual details. It transforms the past into a new experience for BMW fans – around the globe, and with every single article.
"Make The Ultimate Driving Experience ® your everyday companion."
THE QUALITY IS IN THE DETAILS.
Our collections reflect our passion for automobiles and mobility. Our expertise and experience in both of these fields flow into the design, the materials and the finishing of our articles. Only in this way can The Ultimate Driving Experience ® become your constant companion – whether on special occasions, for sports or in your everyday life.
NOTHING INSPIRES MORE THAN DIVERSITY.
Discover our other collections.
THE COLLECTION.
BMW M COLLECTION.
BMW I COLLECTION.
BMW KIDS COLLECTION.
BMW MINIATURES.
THE COLLECTION.
BMW M COLLECTION.
BMW I COLLECTION.
BMW KIDS COLLECTION.
BMW MINIATURES.
WHAT DO LIFESTYLE AND THE JOY OF DRIVING HAVE IN COMMON? ALMOST COUNTLESS FACETS.
