A young girl holds her dog near the Christmas tree in her living room, a toy BMW car sits in the background

A SEASON FOR SURPRISES

BMW LIFESTYLE

A SEASON FOR SURPRISES

BMW LIFESTYLE

A SEASON FOR SURPRISESBMW LIFESTYLE

LIFE IS A STATEMENT.

Life is full of experiences. You conquer new terrain, feel the adrenaline pumping in every minute and push your limits further. As you can achieve anything you dream of, your options are boundless no matter which route you take. Freedom and style know no limits.

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A male model presents the Men’s Leather Jacket from the BMW Collection.

BMW Collection.

A male model presents the Men’s Leather Jacket from the BMW Collection.

STYLE. THE CONFIDENT WAY OF SHOWING YOUR ATTITUDE.

The products of the BMW Collection unite sporty style, comfort and functionality. The design and materials are inspired by our vehicles such as the BMW Z4 or the BMW Vision Next 100 Concept Car. Dashes of colour in copper, finishing details or textures and feel testify to inspiration and dynamism: For an innovative and uniquely personal look in the city.
A young woman wearing products from the BMW M Motorsport Collection looks into the camera.

BMW M
Motorsport Collection.

A young woman wearing products from the BMW M Motorsport Collection looks into the camera.

SPEED. THE ONLY FEELING ONE CAN MEASURE.

The BMW M Motorsport Collection: confident, strong and self-assured. The consistent use of the BMW M stripes and stark contrasts is an essential element of the new BMW M Motorsport Collection. The basic colours, black and white, lend the collection its premium look. The logo and the wordmark are prominently displayed on all articles from the collection: for fans who are a part of the BMW M Motorsport community and wish to underline their commitment and passion.
The picture shows a young man doing a dynamic ‘wheelie’ on a BMW Cruise Bike.

BMW Bikes.

The picture shows a young man doing a dynamic ‘wheelie’ on a BMW Cruise Bike.

DESIGN. THE PURE BEAUTY OF FUNCTION.

The completely new design and construction of the BMW Bikes are inspired by the current fixie trend. The formal vocabulary of the new bikes is clear, consistent and urban. At the same time, they impress not only with the sheer joy of riding, but also with intelligent design and innovative features and functions. Regardless of whether you want to ride a fast training regime or take a leisurely cruise through the city: The BMW Bikes make absolutely no compromises when it comes to quality and functionality. Just like you.
In the picture, a man presents articles from the BMW Golfsport Collection against the backdrop of a big city skyline.

BMW Golfsport
Collection.

In the picture, a man presents articles from the BMW Golfsport Collection against the backdrop of a big city skyline.

PRECISION. THE MOMENT WHEN EVERYTHING IS RIGHT.

Do you love the challenge of absolute concentration? The BMW Golfsport Collection takes it up. This attitude is visually underlined by the fashion trend colour-blocking. Classic cuts and high-quality finishing ensure sporty elegance and performance at the focal point of your concentration.
A man is shown sitting on a yacht wearing a BMW Yachtsport Men’s Jacket from the BMW Yachtsport Collection.

BMW Yachtsport
Collection.

A man is shown sitting on a yacht wearing a BMW Yachtsport Men’s Jacket from the BMW Yachtsport Collection.

FREEDOM. DISCOVERING NEW HORIZONS.

For a self-assured and confident look on the water and on shore. The maritime flair of the BMW Yachtsport Collection unites style and understatement in the perfect look for sailing. Impressive – not only under sail.
A man wearing a BMW Classic Men's T-shirt is shown admiring a classic BMW.

BMW Classic Collection.

A man wearing a BMW Classic Men's T-shirt is shown admiring a classic BMW.

LEGENDS. ADMIRATION THAT NEVER ENDS.

Legends cast long shadows: The BMW Classic Collection lives and breathes the spirit of the great BMW legends of times gone by. Groundbreaking design, masterly racing victories and innovative technology – the fascination lives on unbroken until today. The BMW Classic Collection reinterprets historic precursors and brings BMW history into the here and now with unmistakeable design and unusual details. It transforms the past into a new experience for BMW fans – around the globe, and with every single article.
 
"Make The Ultimate Driving Experience ® your everyday companion."

 

THE QUALITY IS IN THE DETAILS.

Our collections reflect our passion for automobiles and mobility. Our expertise and experience in both of these fields flow into the design, the materials and the finishing of our articles. Only in this way can The Ultimate Driving Experience ® become your constant companion – whether on special occasions, for sports or in your everyday life.
The picture shows a detail of the BMW M Jacket, men from the BMW M Collection.
A woman is shown wearing a BMW Sweatjacket, ladies from the BMW Collection.
The picture shows a close-up view of the patterned surface of the Montblanc for BMW Duffle Bag.
Side-profile shot of a man wearing the BMW Men's Leather Jacket from the BMW Collection.
The picture shows a BMW Cruise Bike. The BMW logo and the BMW wordmark are clearly visible on the front part of the frame.
The picture shows a detail of the zip of the BMW Ladies Leather Jacket.
The picture shows a detail of the BMW T-shirt, ladies from the BMW Collection.
A woman is shown wearing a BMW M Jacket, ladies from the BMW M Collection. Detail of the materials mix.
Side-profile shot of a man wearing the BMW Men's Leather Jacket from the BMW Collection.
The picture shows a detail of the BMW M Jacket, men from the BMW M Collection.
The picture shows a BMW Cruise Bike. The BMW logo and the BMW wordmark are clearly visible on the front part of the frame.
A woman is shown wearing a BMW Sweatjacket, ladies from the BMW Collection.
The picture shows a detail of the zip of the BMW Ladies Leather Jacket.
The picture shows a detail of the BMW T-shirt, ladies from the BMW Collection.
The picture shows a close-up view of the patterned surface of the Montblanc for BMW Duffle Bag.
A woman is shown wearing a BMW M Jacket, ladies from the BMW M Collection. Detail of the materials mix.

 

NOTHING INSPIRES MORE THAN DIVERSITY.

Discover our other collections.
In the picture, a seated man wearing a suit presents articles from The Collection.

THE COLLECTION.

A young woman is shown wearing a BMW M Jacket for women.

BMW M COLLECTION.

The picture shows a man leaning against a wall in a BMW i Jacket, men from the BMW i Collection.

BMW I COLLECTION.

A girl with pink sunglasses and a blue balloon sits happily on a BMW Baby Racer.

BMW KIDS COLLECTION.

The picture shows a miniature BMW i8 Roadster.

BMW MINIATURES.

In the picture, a seated man wearing a suit presents articles from The Collection.

THE COLLECTION.

A young woman is shown wearing a BMW M Jacket for women.

BMW M COLLECTION.

The picture shows a man leaning against a wall in a BMW i Jacket, men from the BMW i Collection.

BMW I COLLECTION.

A girl with pink sunglasses and a blue balloon sits happily on a BMW Baby Racer.

BMW KIDS COLLECTION.

The picture shows a miniature BMW i8 Roadster.

BMW MINIATURES.

THE BMW LIFESTYLE CATALOGUE.

Follow your style – page after page. Discover our collections in the BMW Lifestyle catalogue.

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A female model in the sunshine presents clothes from the BMW Collection.

STYLE IS EVERYWHERE.

STYLE IS EVERYWHERE.