Unique design begins with a blank page.

BMW has always been driven by a commitment to building the best automobiles. And yet, no BMW can satisfy all of our customers’ wishes. And in exceptional cases, even the BMW Individual Collection has its limits. To enable you to realize every one of your wishes and create a truly bespoke vehicle, BMW Individual Manufaktur is available. Whether it concerns the exterior or interior or the materials selection – with this service, you yourself become the designer and engineer of your vehicle. Once you’ve expressed your wishes, the specialists at BMW Individual Manufaktur will employ unmatched precision and craftsmanship to turn them into reality – provided they do not contravene safety considerations, brand-specific characteristics or legal requirements.


Very few automobile manufacturers are as adept as BMW at using dramatic shapes and a dynamic design language to generate suspense and excitement. Those who would like to enhance this effect further can rely on the options offered by BMW Individual Manufaktur. Select your favourite colour from a seemingly endless array of hues – from Phoenix Yellow to Ash Grey. The range includes even show-stopping bi-colour paint finishes. You can also enhance the individuality of your BMW with a coachline, masterfully rendered by hand. BMW Individual Manufaktur makes your imagination come true.


Individuality is the sum of freedoms a person claims for themselves. What BMW Individual Manufaktur offers you in the interior is the kind of exquisitely subtle luxury that others may not even notice. Customizable features include personal colour selection to create impressive two-tone compositions, individual contrast stitching, and even unique accessories matching the chosen Merino leather. The premium ambience can be further enhanced by adding more leather in the interior. Furthermore, signets or monograms can be added to the head restraints and other elements, all realized at the customary BMW Individual Manufaktur level of premium craftsmanship.



The interior trim surfaces in your BMW offer scope for unlimited creativity and BMW Individual Manufaktur craftsmanship. High-tech materials such as carbon, precious metals and many other bespoke choices – BMW Individual Manufaktur processes a vast range of materials with unsurpassed perfection. Even detailed inlay work, monograms and other types of ornamentation are realized with expert craftsmanship.


In recent years, BMW Individual Manufaktur has time and again demonstrated its capabilities in collaborations with renowned brands, and in the creation of limited-edition or bespoke vehicles. Just as the resulting projects have underscored the BMW brand values, they have also expressed the uncompromising BMW Individual pursuit of aesthetic appeal, quality and exclusivity.

BMW Individual 7 Series Composition inspired by Steinway & Sons

This limited-edition model demonstrates the unlimited potential of collaboration in the most impressive manner. The hand-polished paint finish is reminiscent of the gleaming surfaces of a premium piano.

BMW Individual 7 Series Composition inspired by Steinway & Sons

Evocative of a piano keyboard, the colour scheme reflects the contrast between black and white. Fine details like the precisely embroidered lyre motif emphasize the premium appeal.

BMW M5 Nighthawk Edition

A limited edition developed exclusively for Japan. The body and light alloy wheels feature the BMW Individual Frozen Black metallic paint finish, complemented by exterior details in Chrome dark.

BMW Individual Pearl Edition

The BMW 6 Series Gran Coupé with the BMW Individual Frozen Brilliant White metallic paint finish, inspired by the unique lustre of the most beautiful pearls found in the Arabian Gulf.

BMW Individual Pearl Edition

The rear trim strip of the BMW 7 Series Sedan is adorned with “Pearl” lettering testifying to the superior craftsmanship of BMW Individual Manufaktur.

BMW Individual 760 Li Sterling

The BMW Individual special paint finish Singapore Grey metallic and silver elements, which were exactingly finished by ROBBE & BERKING using the Martelé method, are what makes this BMW Individual Manufaktur project stand out.

BMW Individual 760 Li Sterling

BMW Individual Amaro Brow Fine-grain Full Merino leather with contrast piping in Opal White, the embroidered silver hallmark in the headrests and interior trims in 925 silver are only a few highlights of the BMW Individual 760 Li Sterling which was created in cooperation with ROBBE & BERKING.


For more information or requests about BMW Individual, please contact your local BMW Retailer. We will also be happy to provide thorough and timely answers to any special requests you may have concerning the BMW Individual Manufaktur. For this, please contact your BMW Retailer.