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The BMW Intelligent Personal Assistant.

Your personal assistant in your vehicle. It explains features, makes individual suggestions, and automates your habits. Just say “Hey BMW” and control everything with voice commands.

Multitalented. Your BMW Intelligent Personal Assistant*.

Vehicle expert and personal assistant all in one. Your cloud-based BMW Intelligent Personal Assistant is your smart helper. It’s by your side as you drive everyday, and always knows how best to help. In Neue Klasse models, it interacts even more personally and tailored to your needs.

Person on BMW driver’s seat looks at the central display with the BMW Intelligent Personal Assistant

How your Personal Assistant supports you.

The BMW Intelligent Personal Assistant is always at your service whether you are navigating or controlling entertainment, communication or vehicle functions. The more updated the Operating System in your BMW, the more intuitive and personal the interaction. How you benefit:

Natural interaction.

Highly evolved voice control enables natural dialogue and intuitive interaction with your BMW.

Proactive assistance.

Individual suggestions are tailored precisely to your situation.

Learns habits.

Features you regularly use, such as opening side windows, are automated.

Two voices.

Would you rather speak to a male or female assistant? It’s up to you.

Discover your BMW Assistant that keeps on learning. Personalized and always up to date.

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“Hey BMW”. Simply speak and your BMW will help you.

Your BMW Intelligent Personal Assistant is becoming more and more efficient. You can now start functions, like searching for and playing your favourite songs and playlists, with intuitive voice commands. Just say “Hey BMW” or use the button on the multifunction steering wheel.

The cockpit of a BMW with BMW Panoramic Vision

Thinks ahead and anticipates.

Are there features of your BMW that you are not yet familiar with? The BMW Intelligent Personal Assistant explains, for example, entertainment offers or assistance systems. It also proactively presents suggestions in line with your driving behaviour. These suggestions are personalized and situation-based in Neue Klasse models. All you need to do is say “Yes” to accept suggestions that appear in the BMW Panoramic Vision.

Electric range and charging values according to WLTP for demonstration and comparison purposes. Real-life values and charging performance depend on vehicle equipment, the state of charge and health of the battery, battery temperature, individual driving profile, use of auxiliary users, ambient temperature, and the charging power provided at the charging station.

Person steering a BMW with the side window being rolled down upon entering a parking garage

Automates driving habits and routines.

The Assistant learns your habits. For instance, if you regularly drive into your company’s parking lot, your side window will open automatically. The new BMW Operating System X lets you create a routine based on different functions that you use regularly. If you wish, Sport mode, air conditioning or massage functions can be combined into a routine and automatically started together.

Your digital assistant in the BMW Operating System X.

The BMW Intelligent Personal Assistant is constantly evolving. With BMW Vision Neue Klasse and the BMW Operating System X, its voice capabilities are further enhanced, and personalized suggestions are even more precisely tailored. This makes your driving experience in your BMW even more unique, with controls that are more intuitive and convenient than ever.

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Frequently asked questions about the BMW Intelligent Personal Assistant.

More Digital Services & Apps.

Legal notice.

¹ Availability and features may vary depending on country, model, production date, software version and your chosen optional equipment.

*Vehicles with Operating System 9 and newer requires user to have the vehicle linked to a BMW ID either via the My BMW App or BMW ConnectedDrive portal at bmw-connecteddrive.ca in order to use the feature(s). The acceptance of terms and conditions is required.