You opt for style and not for conventions and you love the unexpected? Why not show it? With a BMW that matches your preferences exactly. Accentuate your character in an exclusive way with BMW Individual – with an exciting paint finish, impressive full leather upholstery and high-quality details. Stand out from the crowd and create individual style accents on the exterior and in the interior of your vehicle. Add your very own unique touch to your vehicle with up-to 150 different paint finishes – from Macao Blue to Java Green, from Fire Orange to Frozen Black, from matte to metallic. All finishes inspire with their depth of colour, perfect brilliance and first-class quality. And should we not have your dream colour, your BMW retailers would be glad to check whether your individual colour requests can be realized.
BMW Individual paint finishes: a versatile expression of your personality.
Strong character, defined by top quality.
Accentuate your own character with true exclusivity: this is precisely what BMW Individual aspires to. Through a vehicle that matches your individual requirements exactly in terms of effect, colour, uncompromising quality and hand-crafted perfection. This is why a large number of paint finishes are created meticulously by hand, with each individual part being evaluated separately to ensure it satisfies the high quality criteria.
The exclusive BMW Individual world of colour.
Explore a selection of unique special paint finishes covering all model series that allow your vehicle to impressively stand out from the crowd.
BMW X3 M50 xDrive – BMW Individual Daytona Violet metallic.
BMW M3 Competition – BMW Individual Mint Green Non- Metallic.
BMW M4 Competition Coupe - BMW Individual Dakar Yellow II Non- Metallic
BMW M2 CS - BMW Individual Velvet Blue Metallic.
BMW XM Label - BMW Individual Frozen Tanzanite Blue II.
BMW Individual upholsteries: outstanding inner values.
Express your individual style with immaculate BMW Individual upholstery, thus turning the interior of your BMW into an exclusive and personal statement. And the best part of all, BMW Individual offers you an impressively wide choice of materials, colours and combinations. From sporty, elegant and luxurious, to monochrome or bicolour, with subtle contrasting seams or characterful contrast stitching. This lets you design your BMW to your own specifications, right down to the finest detail.
Unique design meets supreme comfort and exclusive quality.
Experience the inimitable, uncompromising perfection that makes the BMW Individual upholstery options an expressive statement and an overall work of art for all the senses.
BMW Individual Fjord Blue/ Black Full Merino Leather.
BMW Individual Ivory White Full Merino Leather.
BMW Individual Tartufo Full Merino Leather.
BMW Individual Smoke White Merino Leather with Light Grey Cashmere and Exclusive Contents.
Stylish fine-grain ‘Merino’ leather.
The high quality of BMW Individual 'Merino' Fine-Grain Leather begins with the selection of materials. Only premium natural material finds its way into further processing. The gentle process of drum pigmentation dyeing colors the leather not just superficially, but completely, in a process lasting many hours. This ensures the leather remains soft, supple, and breathable.
Precious cashmere.
Pure comfort exclusively in the BMW 7 Series with precious BMW Individual Merino Leather/Cashmere Combination. It not only fascinates with its extremely soft texture, but is also ideal for use in the interior of your BMW thanks to its durability and long-lasting properties.
BMW Individual interior trims.
Make a very exclusive, sporty or sophisticated statement in the interior of your BMW with impressive BMW Individual interior trims. Choose from the wide range of finishes to suit your individual taste and match the character of your vehicle. They are all made from the finest materials, are perfectly crafted and will impress you with their outstanding finish.
Design your Automobile with BMW Individual paint finishes now.
With the BMW Individual Visualizer, you make an exact picture of what the BMW that you have imagined will look like. Choose your individual paint finish from around 150 colours or create your BMW directly in the configurator – BMW Individual makes it possible.
More than 25 years of dedication to exclusive editions and special models.
The more than 25-year history of BMW Individual has a wealth of highlights. In Garching near Munich, the home of BMW Individual Manufaktur, numerous internationally unique editions and special models have been created during the last quarter-century. These unique vehicles fully keep with the motto: Inspiration is everywhere, the limit is your imagination!
BMW Individual 750iLA L7 Karl Lagerfeld.
BMW Individual 7 Series Composition inspired by Steinway & Sons.
BMW Individual 760Li Sterling inspired by ROBBE & BERKING.
BMW Individual M760Li inspired by Nautor’s Swan.
BMW Individual M850i NIGHT SKY.
BMW M2 Edition designed by Futura 2000.
BMW M4 Competition x Kith.
BMW M4 Competition Edition 50 Years of BMW M.
BMW i4 M50 KITH.
The range of BMW M Performance Parts.
A maximum amount of sporty individuality: the products from BMW M Performance Parts are derived from motorsports without exception and offer you uncompromising quality, a special aesthetic and improved dynamics. They allow you to add genuine motor racing character to your BMW.